Filenames

Can filenames have any influence on your SEO campaign or help increase page ranking? The short answer, yes they can help.

While the weight bearing on the name of singular files alone might not be a major factor in a search engine algorithm, combine them with the full URL pathname and they become the cherry on top of your link.

By incorporating a keyword or keyphrase into a filename, you are assisting the optimisation of the URL path, and in ,many cases the anchor text for that particular file.

So, before implementing your grand website idea, it is worth having a good think about how your folder structure and file names will collaborate with one another to become SEO friendly.

For example, if you have a website about contemporary landscape photography, you might use the following URL path and file name:

http://www.photoblog.com/contemporary-photography/landscape-photography/landscape-photography.html

What File Types?

Any file type can be optimised. Think about image and document files as well as web pages.