Folder Structure

When one goes about optimising their website, it is very important to take into account the folder structure one intends to employ.

Before you do anything, before you create one page, have a think about how you can structure your web sites folder system in a way that incorporates keywords and phrases within that structure.

The basic principle in all search engine optimisation, is to emphasise your keywords in as many legimate places as possible, to make your web page a shining beacon amongst the dross of all your competition, to discover new words and new civlisations and to boldly go where no web page has gone before.

Okay, so the beer is talking now, but the point is that your choice of keywords is what makes your web page relational to a certain string of words submitted and queried by a search engine.

When a web page is indexed, its file path is copied by the search engines. This file path then becomes a link to your page, and so placing keywords or phrases into your folder structure incorporates them into the file path, or URL, which ultimately optimises the anchor text pointing to your web page.

For example, for a photography website, you might use a site structure similar to the following:

This site structure, or site map, will then produce links containing those folder names. Such as the example below:

http://www.Photography.com/Contemporary-Travel-Photography/Landscape-Photography/index.html

An optimised folder structure will then dynamically generate rich keyword inbound links, with optimised anchor text, all over the web, whenever a link is created. Essentially killing two birds with one stone...err link.

It is also impotant to note that should the folder structure change, these links will be lost. So remember to consider the folder structure long before you begin building your we pages.